The past decade has seen mobile technology come to the fore, with businesses of all sizes keen to adopt and keep up with all the latest trends. In fact, mobile has become so big that Gartner forecasts global mobile data traffic to increase 59 per cent between 2014 and 2014 to reach 52 million terabytes.
As devices become increasingly transportable, it therefore makes sense for companies to adopt products that can be used on the move. In light of this, there could be a growing demand for ID card printing software that is possible to access across a wide range of devices.
Growing pressure from consumers
One of the biggest challenges for any company is being able to keep pace with consumer demand. Research suggests that people have come to expect mobile capabilities from a wider range of products, so it's up to businesses to make sure they are meeting expectations.
Deloitte Access Economics carried out a survey on behalf of the Australian Mobile Telecommunications Association, which illustrated the strengthening link between retail and mobile technology. Over a quarter (27 per cent) of all online shopping purchases are made using mobile devices, while mobile channels contribute around $4 billion a year to the national economy.
Between 2010 and 2013 alone, the Australian Communications and Media Authority revealed that the use of m-commerce services across Australia were up 448 per cent. This figure is likely to have grown ever since.
It is evident that there's a growing need for mobile capabilities, but what exactly can companies do to meet this demand?
Mobile functionality is often an add-on feature when buying products and services. Consumers still want to be able to access systems in the conventional way, but have the option to use mobile devices as and when they please.
When choosing card printing technology, for example, users will often purchase access to an online card verification system at the same time. Knowing that they can log into this while on the move can be a real bonus in this increasingly connected world.
People's demand for devices is showing little sign of abating, so it makes sense for wholesalers and equipment manufacturers to stay ahead of the curve. Gartner estimates that global shipments of devices will reach 2.5 billion units this year alone – that's a 1.5 per cent increase from 2014.
Being prepared has never been more crucial for any equipment or software manufacturer, regardless of which sector it operates in.